A new public health campaign is being launched; backed
by famous Liverpool faces; aimed at encouraging smokers aged 30 to 60 to quit.
Research by Public Health Liverpool shows that men and women in this age group
want to give up smoking, but lack confidence; so now they are being targeted in
an online drive to let them know that support is available to give up.
Smoking accounts for almost 1,000 deaths every year in Liverpool and 25% of
people in the City smoke.
In the new campaign…
Men are being targeted through the 'Kick the Ciggies'
online campaign focused around football
which features Everton Football Club, along with Liverpool FC legend Jamie
Carragher offering encouragement on the game plan and tactics needed to give up.
Former Liverpool FC star Jamie Carragher said:- "If you pull on the shirt,
you play to the final whistle. That's the Liverpool way. You never give up; even
in extra time. Last-ditch clearances make the difference. It's the same whether
you're competing in the Champions League or kicking the ciggies. Never give up
giving up. Doing something big; for the sake of your health, your family or your
finances; you've got to bring passion and motivation into play. Am I saying it's
easy? Never. The Kaiser (Didi Hamann) was a smoker, so I know how hard it is to
quit. But if you get the Smoke Free Liverpool team behind, you'll never walk
Women will be urged to 'Chuck the Ciggies'
online campaign which features local
actress and presenter Gemma Brodrick and a series of films with local women
Danielle, Amy, Ginny, and Hilary who all quit smoking, sharing their tips and
advice and giving encouragement.
Hilary McElwee, who as a heavy smoker for years and features in the campaign,
said:- "My dad died from lung cancer, aged just 65. I'd been smoking 20 to
25 a day all my adult life. I thought if I wanted to be in with a chance for a
longer, healthier life, the ciggies had to go."
Both sites will direct people towards Smokefree Liverpool, a free service in the
City which already helps around 250 men and women a month give up smoking
through 1 to 1 support and access to medicines that fight cravings.
Councillor Paul Brant, Cabinet member for health, said:- "Smoking is one
of the biggest killers in Liverpool and all the evidence shows that quitting is
the biggest thing you can do to benefit your health. What we are trying to do
here is break down a few barriers and show people that they are not alone and
there are lots of different types of support out there to help them quit. It is
also good for your pocket as well as your health, as people who give up smoking
save an average of around £2,000 per year."
Dr Sandra Davies, Liverpool's Director of Public Health, said:- "Signing
up to quit smoking is 1 of the best things you can do for your health and this
campaign is designed to target those people who, for one reason or another, lack
confidence quitting. We know that the vast majority of smokers in Liverpool are
keen to quit and our message is that there is lots of support to help you
through the process. There is a whole range of advice that we offer ranging from
face to face to over the phone and text or email. We'll work with you to come up
with a quit plan suited to your needs. Even if you have tried unsuccessfully to
stop smoking before, it doesn't matter, sooner or later you will be successful
if you have the right support."
People wanting to give up smoking can also get in touch with Smokefree Liverpool
in the following ways via calling:- 0800 061 4212 or visiting them
Did you know that:- The cost to the City is an estimated £60 million a
year to the NHS and in sick days, litter and fires caused by cigarettes?