STARTING 2017 off with a roll out of a fine tuned cask
ale range, Wirral's acclaimed Peerless Brewing Company is getting ready to
tackle the next stage of its growth.
The rationalisation and roll out of new brands for the 7 year old business
builds on a major 2015 investment to double capacity, as demand for the award
winning ales grew around the Wirral and Merseyside, across the North West and
2 new brands are named to reflect the rich heritage of the region. Lottie Dod
(4.2%abv) pays tribute to the illustrious Bebington born sportswoman Charlotte
"Lottie" Dod who won the Wimbledon Ladies Championship 5 times;
the 1st in the summer of 1887, aged just 15. She remains the youngest ladies'
singles champion. Full bodied, classic amber ale the brew delivers:- "rich
malt flavours from pale, cara and crystal malts combined with Admiral and First
Gold hops while a touch of Cascade provide the beer with a nicely rounded
A 2nd roll out is Langton Spin (4.4%ABV), a rebrand of the
highly popular Peerless Gold and named for a manoeuvre carried out by Mersey
River pilots. Following the 1st Liverpool Pilotage Act, in 1766, to stop the
loss of ships in the busy traffic heading to the port pilots developed the
Langton Spin. This unique technique of spinning the ships around enables vessels
of up to some 400ft to enter Langton Lock on an ebb tide.
Peerless describes the brew as well balanced golden ale with:- "a distinct
citrus fruit and hop aroma which delivers an initial hop bitterness derived from
Admiral hops and citrus notes from El Dorado, Columbus and Cascade varieties
leading to a crisp dry finish."
revamp has seen cask ales Paxton's Peculiar and Crystal Maze dropped along with
keg brew Storr Lager, as Peerless aims to concentrates on a core range of varied
strength, cask brands along with creative monthly specials to be released in
2017. January sees the arrival of Chill Factor (4.1%) a zesty pale ale with
Deadbeat (4%) blonde ale for February and a variety of styles following.
including red wheat and red rye brews.
The brewery team, now 6 strong; has been strengthened with the appointment of
law graduate turned trainee brewer Matt Brown while former pub and restaurant
operator Pete Walsh takes a sales and distribution role.
Peerless founder and managing director Steve Briscoe said:- "With more and
more brewers on the scene each year competition is ferocious, so quality has to
be at the heart of our operation. Investment in new testing regimes and new
staff alongside our new brands will see us meet the challenges of 2017 and step
up to the next stage of our business."