| It's a #CrimeNotToCare when 
it comes to getting rid of your rubbish 
 THIS week, Wirral Council is supporting 
Keep Britain Tidy as it launches a campaign to tackle the epidemic of 
fly tipping that is affecting communities up and down the country.
 Wirral Council receives an average of 250 reports of fly tipping every month; 
that's around 8 every day. More than 70% of these reports are about fly tipping, 
on highways and in back alleyways, and most involve household waste.
 
 #CrimeNotToCare aims to educate householders about the right thing to do with 
their rubbish and to reduce the amount of household waste that is fly tipped by 
rogue traders who offer to take people's waste away for money and then dump it.
 
 The campaign aims to get the message across that if an individual's waste is 
fly tipped, even if they gave it to a ⅓ party to dispose of, they can be 
prosecuted and end up with a fine and a criminal record.
 
 Cllr Bernie Mooney, Wirral Council Cabinet member for Environment, said:- 
"Fly tipping and alleyway dumping has a really detrimental impact on our 
neighbourhoods. We understand that people are naturally keen to seek the best 
possible price when it comes to paying someone to take away unwanted bulky items 
in their van or truck. However, they need to be aware it could end up proving a 
really costly mistake to make unless they make the necessary checks on the 
people they employ. If you are getting rid of any waste, be that garden waste, 
any old household items such as a sofa, mattress or washing machine or just 
extra bags of rubbish, you need to check that the company you are using is a 
registered waste carrier. Unlicensed waste carriers are more likely to cut 
corners and fly tip, which is why they can offer lower prices unfairly 
undercutting legitimate businesses who take their environmental responsibilities 
seriously. Not only are they avoiding their responsibility and charges for the 
proper disposal of waste, but by fly tipping waste they are leaving an unsightly 
mess and causing additional costs to the Council or Pprivate Landowners who have 
to clear up after them."
 
 Keep Britain Tidy Chief Executive Allison Ogden-Newton added:- "#CrimeNotToCare 
is an important campaign for our country and we are delighted that Wirral is 
partnering with us on it. There are almost a million fly tipping incidents in 
England every year and cleaning it all up costs us more than £50 million a year. 
It blights communities and our countryside and is a menace. We need the public 
to understand that their rubbish is their responsibility and they must do the 
right thing with it. Giving it to a 'man with a van' who offers to get 
rid of it cheaply could prove costly for people and result in them getting a 
criminal record. They have a duty of care and this campaign will help explain to 
them exactly what that is and how to protect themselves."
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