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Paterson's has raised over
₤75k for Macmillan Cancer Support
BRITAIN'S leading shortbread brand,
Paterson's has raised over ₤75,000 to date in a fundraising drive for Macmillan
Cancer Support. in 2016 it made a commitment to raise vital funds for the
charity and is calling on public support to smash their ₤100,000 target by July.
The impressive amount will help Macmillan provide vital emotional, practical,
medical and financial support to the growing number of people living with cancer
in the UK.
When the partnership began, Paterson's committed to fundraising this significant
6 figure sum for Macmillan within 1 year. For every promotional pack of
Paterson's shortbread sold across the country, the brand has pledged to donate a
percentage of the proceeds to the charity.
The funds raised by Paterson's will help Macmillan deliver crucial services for
people living with cancer such as the more than 160 Macmillan information and
support centres across the UK. These are places where people can talk through
any concerns from coping with treatment to advice on managing finances. To
celebrate raising ₤75,000 so far, Paterson's will be delivering boxes of its
delicious shortbread to staff at a number of centres including the Macmillan
Cancer Information & Support Service at Bolton One and Tameside Macmillan Unit
this week.
The tasty Scottish biscuit will act as a sweet reminder of the additional value
to be gained by sharing a box of shortbread with friends. To boost the final
fundraising drive, shortbread lovers are encouraged to help the company smash
its ₤100k target by picking up a pack of Paterson's from supermarkets across the
City.
Allan Miller, Sales and Marketing Director at Paterson Arran, said:- "We'd
like to say a huge thank you to our customers in Manchester for their
contributions so far, it has certainly helped us on our way to reaching our
₤100,000 goal, which could power 2,000 hours of support at Macmillan centres
across the country. Over the next few months, we'd love people to help us exceed
our target by buying promotional packs so that together with Macmillan, we can
support even more people living with cancer."
Aggie Sheppard, Area Fundraising Manager for Macmillan Cancer Support in
Manchester says:- "We know that by 2020, almost half of the population
will get cancer at some point in their lives. That's why support like this from
Paterson's is absolutely vital for us to continue helping people living with
cancer in the UK. Thank you to everyone who has supported us so far!" |
