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Weekly Edition - Publication date:- 2017-14-04

-en Southport & Mersey Reporter

Local News Report  - Mobile Page


Paterson's has raised over ₤75k for Macmillan Cancer Support

BRITAIN'S leading shortbread brand, Paterson's has raised over ₤75,000 to date in a fundraising drive for Macmillan Cancer Support. in 2016 it made a commitment to raise vital funds for the charity and is calling on public support to smash their ₤100,000 target by July. The impressive amount will help Macmillan provide vital emotional, practical, medical and financial support to the growing number of people living with cancer in the UK.

When the partnership began, Paterson's committed to fundraising this significant 6 figure sum for Macmillan within 1 year. For every promotional pack of Paterson's shortbread sold across the country, the brand has pledged to donate a percentage of the proceeds to the charity.

The funds raised by Paterson's will help Macmillan deliver crucial services for people living with cancer such as the more than 160 Macmillan information and support centres across the UK. These are places where people can talk through any concerns from coping with treatment to advice on managing finances. To celebrate raising ₤75,000 so far, Paterson's will be delivering boxes of its delicious shortbread to staff at a number of centres including the Macmillan Cancer Information & Support Service at Bolton One and Tameside Macmillan Unit this week.

The tasty Scottish biscuit will act as a sweet reminder of the additional value to be gained by sharing a box of shortbread with friends. To boost the final fundraising drive, shortbread lovers are encouraged to help the company smash its ₤100k target by picking up a pack of Paterson's from supermarkets across the City.

Allan Miller, Sales and Marketing Director at Paterson Arran, said:- "We'd like to say a huge thank you to our customers in Manchester for their contributions so far, it has certainly helped us on our way to reaching our ₤100,000 goal, which could power 2,000 hours of support at Macmillan centres across the country. Over the next few months, we'd love people to help us exceed our target by buying promotional packs so that together with Macmillan, we can support even more people living with cancer."

Aggie Sheppard, Area Fundraising Manager for Macmillan Cancer Support in Manchester says:- "We know that by 2020, almost half of the population will get cancer at some point in their lives. That's why support like this from Paterson's is absolutely vital for us to continue helping people living with cancer in the UK. Thank you to everyone who has supported us so far!"


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