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Weekly Edition - Publication date:- 2017-02-06

-en Southport & Mersey Reporter

Local News Report  - Mobile Page

 

Britons choose "Bed and Brexit" but not in Southport!

ANALYSIS of booking data from more than 5,000 Bed and Breakfasts carried out by eviivo, the leading online booking specialist for independent hotels and B&B's, indicates that forward bookings are up 19.2% year on year compared with the same pre-Brexit vote period.

Thomas Messett, CMO of eviivo, said:- "There's no doubt that the Brexit vote and subsequent invoking of Article 50 have had a measurable positive impact on bookings at Britain's B&B's. There is no gloom at the Inn. Our B&B customers are seeing 2 benefits from a lower pound. 1st, more bookings from U.K. consumers concerned about their reduced spending power abroad. 2nd, an increase in bookings from international customers, keen to take the opportunity to enjoy a British break at a favourable exchange rate." 

A poll of eviivo's 5,000 Bed and Breakfast owners also found that the majority support the Brexit decision. The result was slightly more decisive than the actual poll, with 48.3% favouring the decision to leave the EU and 45.8% favouring continued membership. The remainder were undecided. Almost 65.2% said that there was no need for a second referendum. 62.4% of owners expected to see an increase in foreign guests this year, reflecting the attractive exchange rate conditions.

Regional performance

Areas of the country benefiting the most from the upswing in bookings are Central England, Northern Ireland and Scotland.

Region

% increase in forward bookings year on year (pre and post Brexit)

Central England

32.3%

Northern Ireland

31.2%

Scotland

27.5%

Wales

20.3%

South East

18.2%

North West

15.7%

South West

15%

North East

14.5%

East of England

12.5%

Thomas Messett said:- "It's great to see such a strong performance from Central England, dispelling the myth that the B&B is all about the seaside. Country pursuits are a huge part of British leisure time and this performance demonstrates that. It's also encouraging to see Northern Ireland, Scotland and Wales doing so well. The strong performance is a truly national trend."

The Seaside's special sauce

Seaside towns in particular have witnessed a rising tide of popularity as many travellers choose to forego leap frogging flights to European seaside destinations and focus instead on the British seaside's nostalgic charms. Seaside B&B bookings in Towns like:- Torquay, Bognor, Brighton, Penzance, Scarborough, Blackpool and Great Yarmouth have been especially buoyant since the Brexit vote.

Seaside town

Percentage increase in forward bookings year on year (pre and post-Brexit)

Seaside Town

% increase in forward bookings year on year (pre and post Brexit)

Penzance

35.5%

Scarborough

30.6%

Torquay

27.3%

Bournemouth

22.6%

Great Yarmouth

17.2%

Blackpool

14.4%

Brighton

12.7%

Thomas Messett said:- "It's great to see some of the smaller seaside locations performing so well against names that we would think of 1st when we think of the British seaside. The British seaside offers incredible variety, as our owners in the top performing Penzance and Scarborough will testify."

Britain's iconic Bed and Breakfasts have experienced a slow and steady renaissance in recent years, with British tourists' growing enthusiasm for home grown holidays. eviivo's booking analysis also found that family friendly locations have seen a dramatic surge in popularity. B&B's labelling themselves as family friendly have seen bookings up a staggering 56.9% as families tighten their belts and choose British breaks.

B&B owners are also benefiting from a levelling of the promotional playing field online. eviivo's technology enables B&B owners to compete alongside large impersonal hotel chains without the need for a huge marketing budget. A recent deal with Ryanair is also stimulating demand for bookings at B&B's using the eviivo platform.

Thomas Messett added:- "British B&Bs are part of our heritage,  but they've shaken off the cliches of the past. Today's B&B's are colourful, quirky and often luxurious and are far more memorable than bland chain hotel rooms. British B&B's offer a glimpse of real Britain and unique comfort and Hospitality that you just can't get in impersonal hotels. The lower pound will bring a surge of new tourists to B&B's which is great news for British tourism."

Sadly for Southport, this picture is not the same, as more and more businesses are closing! This opens up the question, what is going wrong in Southport and how can this be sorted out, before it is too late? Please email us your views to:- News24@SouthportReporter.com and let us know what you think!

 

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