Wirral's tourism businesses set for a huge boost
A NEW plan to increase
Wirral's annual tourism revenue to ₤450 million is set to be agreed by
Wirral Council. The Wirral Visitor Economy Strategy; created by local
tourism businesses, industry experts, the Wirral Chamber of Commerce and
Wirral Council; will see new promotions, events and attractions developed,
to increase the value of Wirral's visitor economy to ₤450 million, per year
by 2020. Already the fastest growing tourism destination in the
region, the new strategy describes how the borough will focus on increasing
overnight visitors, targeting younger and family groups, and increasing the
amount of corporate and conference business attracted to the peninsula.
Cllr Phill Brightmore, Wirral's cabinet member for
Environment which also covers tourism and the visitor economy, said:-
"I think we all sometimes take for granted just how special Wirral is. We
are surrounded by stunning coast and countryside, unique garden villages,
fantastic food and drink and places to stay; including the only Michelin
star restaurant and 5 star hotel in Merseyside and we are perfectly
positioned between Liverpool, Chester and Manchester. It is about time we started telling people about
Wirral, and encouraging people from all across the UK and Europe to discover
our unique peninsula. This strategy will help us massively, it will attract
thousands of new visitors to the borough and help our award-winning and
dedicated tourism businesses create many new jobs for local residents."
Paula Basnett, CEO of Wirral Chamber of Commerce, led the
group of industry experts who developed the strategy. Paula said:- "I
would like to thank the many regional and national experts who gave us their
time and expertise to develop this strategy. I would also like to pay
tribute to the local tourism businesses which have done and will continue to
do so much to develop our visitor economy.
We are extremely lucky in Wirral. Our food and drink
offer is second to none; great restaurants, award-winning producers and
breweries offering some of the most diverse and locally produced food in the
UK. We have to capitalise on this, shout about Wirral's
offer and make sure we promote what a fabulous place this is to visit and
enjoy. This strategy helps us do it, and I am delighted to be able to lead
The Wirral Visitor Economy will be considered by the
Council's cabinet, on Monday, 19 June 2017.
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