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Weekly Edition - Publication date:- 2017-22-07

-en Southport & Mersey Reporter

Local News Report  - Mobile Page


North West drivers urged to get on track with regular eye tests this summer

VISION Express is urging motorists in the North West to ensure their sight is road worthy; as new research by the national optical retailer reveals there will be increased pressure on the nation's roads, with 50% of all Brits choosing to have their main holiday in the UK in 2017.

In the North West, new driver research commissioned by the national optical retailer, reveals 29% of drivers are overdue an eye test. Worse still, 6% of them have never had one. And, when it comes to planning a long journey, drivers from the region are more likely to spend time stocking their vehicles with drinks and snacks (34%) and making sure they have music for their journey (13%), than checking their vision is road worthy by having a recent eye test (4%).

67% of drivers in the North West are, however, prioritising having enough fuel before driving to their UK holiday destination, followed by making sure tyres are checked.

The research also reveals 28% of local drivers are remaining in their own region for their staycations, followed by Wales (26%) and the South West (23%). On average, they will be driving for almost 3 hours to reach their holiday destination with 3 people in the vehicle, including 1 child.

Jonathan Lawson, Vision Express CEO explains:- "We passionately believe it is critical to educate drivers about sight, particularly when we anticipate so many more people to be on the roads this summer.  Our research shows that over half of drivers in the North West don't know what the legal eyesight requirement for driving is and almost a third of them are overdue a vision test. That's why our latest initiative, part of our award winning 'Eye Tests Save Lives' campaign, includes a free downloadable eye test offer, that can be re-deemed in any of our 390 stores."

Since 2012, the DVLA has revoked or refused 42,519 car and motorcycle and 6,739 bus and lorry licenses because of poor vision. The number of UK drivers whose vision has prevented them from driving has also increased; rising 30% between 2012 and 2016. Around 50% of sight loss is preventable and a regular eye tests can not only safeguard your sight, but your driving licence too.

Jason Wakeford, spokesman for Brake, concludes:- "Shockingly, on average five people are killed on UK roads each day, in largely preventable crashes. We hope by combining our efforts with Vision Express' we can make drivers consider their vision and general health before getting behind the wheel this summer."

A free eye test voucher can be downloaded from the Vision Express website and is redeemable, until 31 August 2017.


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