"We'd rather have a bowl
of Coco Pops!"
THIS is just another example of how the
media is finding it hard to work out just how the Brixit Referendum really is
affecting our nation. Yes, lots of products have been affected by exchange rate
pressure, but knowing just how many is very hard to find out, as is
The latest Brexit story that has been debunked is around a chocolaty breakfast
time cereal is made by Kellogg's, called:- 'Coco Pops.' Coco Pops
brand has been in family homes in the UK for over 50 years and has recently been
brought into the Brixit debate after many of the national media outlets spotted
that before the Brexit referendum, a large box was 800g and a small box was
550g, but after the Brixit Referendum, the 800g became 720g and the 550g become
510g. This has lead to reports claiming that the reduction has been down to
foreign exchange pressures, due to significant currency fluctuations. The
reality, we are told by Kellogg's, that they have been repeatedly misrepresented
in these articles about shrinkflation and in reports about manufacturers
reducing the size of products as a result of Brexit and the pound decreasing in
Kellogg's said that:- "After seeing Coco Pops repeatedly misrepresented
this week across national and regional media, we'd like to share our statement
to clear up any confusion and expect this to be included in any piece relating
to the weight reduction. We'd like to clarify 2 points:-
► Coco Pops are made in Manchester. They are not
imported and therefore we are not incurring import costs as a result of the
falling value of the pound.
► The weight change was due to a recipe change to
remove some sugar, in response to consumer feedback. We now actually put more
Coco Pops in the box."
Another Kellogg's spokesperson added:- "Kellogg's Coco Pops packs reduced
in weight due to a recipe change, which removed sugar and changed the coating.
Although the packs now weigh less, the number of Coco Pops in each box increased
by more than 10%. It would be misrepresentative to claim that these changes were
for any other reason. We are extremely proud of our sugar renovation programme
and as an open and honest press office, we'd welcome a chat with any journalist
needing detail for future pieces."
This is a good example of why fact checking is so important, no matter what your
views are about the argument that for Britain:- "no deal would be better
than a bad deal" when it comes to the EU. Please email us your
views on this to:-