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Weekly Edition - Publication date:- 2017-29-07

-en Southport & Mersey Reporter

Local News Report  - Mobile Page

 

"We'd rather have a bowl of Coco Pops!"

THIS is just another example of how the media is finding it hard to work out just how the Brixit Referendum really is affecting our nation. Yes, lots of products have been affected by exchange rate pressure, but knowing just how many is very hard to find out, as is demonstrating it. The latest Brexit story that has been debunked is around a chocolaty breakfast time cereal is made by Kellogg's, called:- 'Coco Pops.' Coco Pops brand has been in family homes in the UK for over 50 years and has recently been brought into the Brixit debate after many of the national media outlets spotted that before the Brexit referendum, a large box was 800g and a small box was 550g, but after the Brixit Referendum, the 800g became 720g and the 550g become 510g. This has lead to reports claiming that the reduction has been down to foreign exchange pressures, due to significant currency fluctuations. The reality, we are told by Kellogg's, that they have been repeatedly misrepresented in these articles about shrinkflation and in reports about manufacturers reducing the size of products as a result of Brexit and the pound decreasing in value.

Kellogg's said that:- "After seeing Coco Pops repeatedly misrepresented this week across national and regional media, we'd like to share our statement to clear up any confusion and expect this to be included in any piece relating to the weight reduction. We'd like to clarify 2 points:-

Coco Pops are made in Manchester. They are not imported and therefore we are not incurring import costs as a result of the falling value of the pound.
The weight change was due to a recipe change to remove some sugar, in response to consumer feedback. We now actually put more Coco Pops in the box."


Another Kellogg's spokesperson added:- "Kellogg's Coco Pops packs reduced in weight due to a recipe change, which removed sugar and changed the coating. Although the packs now weigh less, the number of Coco Pops in each box increased by more than 10%. It would be misrepresentative to claim that these changes were for any other reason. We are extremely proud of our sugar renovation programme and as an open and honest press office, we'd welcome a chat with any journalist needing detail for future pieces."

This is a good example of why fact checking is so important, no matter what your views are about the argument that for Britain:- "no deal would be better than a bad deal" when it comes to the EU.  Please email us your views on this to:- News24@SouthportReporter.Com.

 

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