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Weekly Edition - Publication date:- 2017-19-08

-en Southport & Mersey Reporter

Local News Report  - Mobile Page


Consumers in the North  West hunt down money saving deals instead of bulking up their savings

WHETHER it is regularly saving money into a bank account or saving money through discounts, the same word is used; saving. Despite these words meaning very different things, new research reveals only 28% of consumers in the North West realise there is a distinctive difference between the 2. The new report from, the UK's most generous cashback shopping site, finds that 75% of consumers in North  West consider themselves a saver, yet only 39% frequently put money into a savings account. 33% of consumers believe being savvy with their spending and getting a discount is more important than saving regularly (27%). This accounts for why a huge 80% consumers in the North  West spend wisely with 55% doing so every time they shop.

Adam Bullock, UK Director of, said:- "Our research highlights an issue with what people consider saving to be. Although consumers in the North  West typically save ₤48 each month by using discounts, it may not be enough when it comes to saving for a car, home or later life. People could be better off by making their money work harder for them. It is likely people are spending wisely to make ends meet, making it tricky to put away any leftover cash. But, if people aren't putting this money aside into a savings account, the efforts of spending wisely will not have an impact on actual savings and the need to make ends meet each month will only continue."

While 49% of consumers in the North  West see the money they save from spending wisely as cash they can put aside or spend elsewhere, 37% see the lower cost as the final price, and therefore not a saving at all. Consumers also believe the negative effect of not spending wisely is more detrimental than not having savings. Consumers in the North  West see not having savings as not being able to pay for unexpected expenses (67%). Yet, 51% believe not spending wisely results in not being in control of their finances.  The research also shows 40% of people find it easier to spend well rather than save compared to just 25% who believe the opposite. 

Adam Bullock continued:- "Although spending wisely can seem like the easy option to take control over your finances, it's important consumers try to put away what they can into a savings account regularly and allow it to build up. With cashback, consumers can save on their spending and allow it to build up, instead of simply spending the remaining cash left in their bank account, and then transfer it straight into a savings account."


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