Southport & Mersey Reporter - Mobile

Click on here to go to latest edition's main page.

  Search Edition Archive  

Visit our online shop...


Click on to go to our hub website.

Latest Edition   Archive   Shop   Email   Mersey Reporter
Please support our advertiser below...


Weekly Edition - Publication date:- 2017-26-08

-en Southport & Mersey Reporter

Local News Report  - Mobile Page


12 easy ways to better serve deaf customers

IN response to a recent incident when a deaf person with an assistance dog was asked to leave a restaurant, national charity Action on Hearing Loss is calling on all businesses to make their staff better aware of how to communicate with their deaf customers.  James Rowe, Action on Hearing Loss Executive Director, Commercial Services explained:- "While we still get reports of bad customer service experienced by people with hearing loss, most frequently this is due to the lack of knowledge on be½ of the staff rather than the desire to discriminate.  Good customer service is the defining factor of any good business. People living with deafness and hearing loss are valuable customers and deserve the same level of attention as their hearing peers. By following these simple tips and by better understanding of their communication needs, businesses can make a big difference to the quality of services they provide to deaf customers."

Action on Hearing Loss customer service tips when interacting with people who are deaf or have hearing loss:-

Don't panic; this will make both you and your customer uncomfortable.

Let the customer take the lead in how they communicate; some will lipread and sign, while others will prefer to talk or write.

As a rule, have a pen and paper nearby at all times to avoid having to look for them. Don't be afraid to use them!

In a restaurant environment, train your staff in some simple signs and encourage them to take the time to write notes and pass them back and 4th to the customer; that will help to find out about any allergies.

Always face the person you are speaking to and make sure you have their attention before you start speaking.

Keep your distance; Stand a metre or 2 away from the deaf person. This is important for hearing aid users, lipreaders and signers.

Think about your surroundings; good lighting and quiet background music make conversations easier.

Keep your voice at a steady volume; shouting can be uncomfortable for hearing aid users, and may come across as aggressive.

Consider assistance dogs; these dogs are doing a service and should never be refused entry or stroked without permission.
Always remember to talk directly to the person you are communicating with, not the interpreter.

Don't be afraid to check whether the person understands what you are saying and, if not, try saying it in a different way.

Instead of phoning, use text, email, instant messaging or Facebook to contact the customer.

Action on Hearing Loss runs courses in Deaf and Disability training, which help business to understand more about Deaf accessibility and the importance of assistance dogs. To find out more call:- 0333 240 5658 or send an email.


News Report Page Quick Flick.

Click on here to go to the mobile menu page for this edition. News Report Page Quick Flick

Read this page.

Southport Reporter (R) Bourder




 RSS Our Weekly Headlines


(+44)  08443 244 195
Calls to this number may be recorded for security, broadcast, training and record keeping.

4a Post Office Ave, Southport, Merseyside, PR9 0US, UK


Click on to see our Twitter Feed.  Click on to see our Facebook Page.  Click on to follow our LinkedIn Profile. This website is licence to carry news from and UK Press Photography. 

This is our media complains system...

We are regulated by IMPRESS, the independent monitor for the UK's press.

How to make a complaint
Complaints Policy
Complaints Procedure
Whistle Blowing Policy


Southport Reporter® is the
Registered Trade Mark of Patrick Trollope