Laura Whitmore and Lisa
Snowdon to clear out their wardrobes and Give up their clothes for Good
Photographs by Jason Bell
SOME of the UK's favourite faces in
fashion, music and film have teamed up with retailer, TK Maxx to launch this
year's:- 'Give Up Clothes for Good' campaign, encouraging people
to donate clothes to raise vital funds for Cancer Research UK Kids and Teens to
help beat children's cancers sooner. In the UK around 4,200 children and young
people aged 0 to 24 are diagnosed with cancer each year.
TK Maxx is the biggest corporate supporter of research into children's cancers
for Cancer Research UK and has raised more than ₤30 million for cancer research
since 2004 through stock and cash donations.
As part of the UK's longest running charity clothing collection:- Laura
Whitmore, Daphne Selfe, Ore Oduba, Jim Chapman and Lisa Snowdon were
photographed by world famous photographer, Jason Bell, a long term supporter of
the campaign who helped TK Maxx launch the:- 'Give Up Clothes for Good,'
The clothes donated will be sold in Cancer
Research UK shops with all the money raised going towards research into cancers
affecting children and young people. Each bag could be worth up to ₤30* for
Cancer Research UK Kids and Teens. Give Up Clothes for Good will help transform
the items customers no longer need into funds for life saving research into
Louise Greenlees, President of TJX Europe said:- "We are so very proud to
be supporting Cancer Research UK Kids and Teens' work to help beat children's
cancers. With the help of the incredible generosity of our employees and
customers, we have collected over 1 million bags of donated clothing and raised
over ₤30 million for the charity. Just incredible. We hope everyone will dig
deep into their wardrobes this September to support Cancer Research UK Kids and
Teens and Childhood Cancer Awareness Month and donate all their unwanted items
again this year."
Frances Milner, Executive Director of
Philanthropy and Partnerships at Cancer Research UK added:- "Thanks to
campaigns like Give Up Clothes for Good, we're able to carry out more research
to help find new, better and kinder treatments for children and young people
with cancer. Survival for children's cancers has more than doubled in the UK in
the last 40 years and Cancer Research UK's work has been at the heart of this
progress. We'd love to see as many people as possible getting involved and
donating a bag of clothes in their local TK Maxx store, which will help us raise
money to beat children's cancers sooner."
'Give Up Clothes for Good' launches in store from September 2017 to
support Childhood Cancer Awareness month. Look out for the special clothing bins
in store where customers can drop their bags all year round.
The campaign also provides an environmental benefit through the re-use and
recycling of goods. In 2017, it was estimated that there are over 300,000 tonnes
of clothing in household residual waste. 'The Give Up Clothes for Good'
campaign has resulted in the collection of over 1.1 million bags of
clothing and household goods. This amounts to over 5,600 tonnes of unwanted
items that have a 2nd life and been diverted from landfill.
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