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Weekly Edition - Publication date:- 2017-02-09

-en Southport & Mersey Reporter

Local News Report  - Mobile Page

 

Liverpool Gin hits Tesco shelves, as sales in the spirit rise City wide

LIVERPOOL Gin, the latest local supplier to be stocked on the shelves of Tesco stores across the City, has contributed to a regional boom in sales of the spirit. Recent data reveals that whilst sales of gin have increased by around 36%in Tesco stores across the UK, the people of Liverpool have an even stronger taste for the tipple, contributing to a rise in gin sales of over 52%. Tesco now stocks the 'original' flavoured Liverpool Artisanal Organic English Gin in 19 stores across the City. Gin has become the fastest growing spirits category in Western Europe, with the gin segment now being worth ₤420 million a year to supermarkets in the UK alone. The premium end of the market has grown at 33%.  Andrew Hargreaves, Spirits Buyer at Tesco, said:- "We are definitely seeing a move toward the drinking of better, premium spirits and Liverpool Gin is no exception as it offers quality, clean liquids with distinct flavour profiles. We have also seen an explosion in craftsmanship, with small producers carving a niche for themselves and drawing upon traditional techniques and methods of production. Liverpool Gin is produced in hand beaten copper stills in the heart of the City which is steeped in maritime and word trade tradition, with the botanicals of the gin reflecting the spices and flavours that were introduced to the UK through the old trade routes coming through the Port of Liverpool. There are few Cities in the world which evoke the sense of belonging more than Liverpool. Civic pride and passion runs throughout the City and its people. The 'Liverpool' range of spirits draw on the iconography of the famous Liverbirds which form part of the famous Pier Head."

Tesco stores in the City will also be stocking Liverpool Vodka, the sister product to the Liverpool Spirits range of gins. Leanne Ware, Senior Marketing Manager, Liverpool Gin says:- "Liverpool Gin and Liverpool Vodka have a huge following in the City and it's fantastic that both the gin and vodka are now available in Tesco stores, making the drinks more accessible in their homeland."

 

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