Great boost for Liverpool's Capital of
Culture 10th Anniversary celebrations
LIVERPOOL'S 10th Anniversary Capital of
Culture celebrations have received a Great boost. Culture Liverpool has unveiled
that the Great Britain campaign is the 1st major partner of the region's 2018
events and arts programme.
The partnership means that next year's highlight events such as the Tall Ships
Race and the end of the Clipper Around the World Yacht Race will be given even
more of a national and international profile, as the Great Britain campaign will
use its impressive reach across the tourism, culture, investment, export, trade
and education sectors to promote Liverpool's programme and position it as a
must visit destination.
The announcement comes as Liverpool officially launches its sponsorship
programme for 2018.
Conrad Bird, Director of the Great Britain campaign, said:- "We at
are extremely proud to be the 1st to support the City's 10th Anniversary of
European Capital of Culture 2008.
Liverpool 2018 will provide the City region with another opportunity to boost
the economy and showcase what a great place to work, live, trade and invest
Liverpool is. The Great campaign aims to showcase the best of Britain, but also
what is new and surprising. With what I've seen planned for 2018 Liverpool's
partnership with Great is a perfect fit."
Liverpool's 2018 programme will shine a light on the City's progress since 2008
and its aspirations for the future. Plans are in motion to work with some of the
world's best artists, musicians and cultural organisations to create a programme
which will be integrated into the City's existing annual cultural offer and
transcends the worlds of art, fashion, business and sport.
The aim is to attract audiences of around 4 million people, create
₤100 million economic impact, engage with 50,000 through education and community
initiatives and push Liverpool to the top of the 'must visit' cities in
Details of the 2018 programme will be announced at the end of October 2017.
Joe Anderson, Mayor of Liverpool, said:- "2018 is a landmark year for the
City and the wider region, and will be a celebration of Liverpool's position at
the heart of the UK's cultural scene which continually attracts global attention
It's a real coup that the Great Britain campaign is working with us to promote
the tenth anniversary of our cultural title; which has already been several
years in the planning.
The year will be a nod to the success of 2008, but will act as a showcase for
how far we've come in the last ten years in terms of our creative confidence and
innovation, and also sets out a marker for our ambitions for the future.
There is a buzz around the City ahead of our 2018 announcement which is to be
expected given our reputation for staging unforgettable spectacles which engage
audiences and push boundaries. Announcing the partnership with the Great Britain
campaign is an indication of the strength of the programme, and we are excited
about revealing more details in the next month or so."
The City is already promoting its 2018 programme to a global audience by virtue
of its yacht in the Clipper Round the World yacht race which has just completed
its 1st leg, from Liverpool to Uruguay, and returns back to the City in the summer
Another highlight announced includes a special Sgt Pepper's concert by The Royal
Liverpool Philharmonic Orchestra and The Bootleg Beatles on Saturday, 13 January
2018, at the Liverpool Arena, to reprise their performance to celebrate the 1st ever concert at Liverpool
ACC, back in 2008; performed by the RLPO.
For more details about the Liverpool 2018 sponsorship programme via sending