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Dame Judi Dench enlists host of
celebrities to champion holidays for disabled people and carers at local Centre
AS the demise of the traditional postcard
becomes a hot news topic, national charity Revitalise; which runs the
Sandpipers respite holiday centre in Southport; has launched:- 'Wish You Were
Here,' a campaign inviting celebrities to send in their treasured holiday
moments.
Revitalise wants to highlight the importance of holidays, especially for
disabled people and carers, who find getting away particularly difficult.
The campaign, fronted by the charity's Vice President Dame Judi Dench, has
already attracted contributions from a host of celebrities and the charity is
busy inviting contributions from many more.
The launch of the campaign comes hot on the heels of the announcement that the
UK's oldest manufacturer of postcards is to set to close as holidaymakers switch
to social media and apps to record and send holiday memories.
Wish You Were Here is designed to celebrate the sharing of holiday memories,
since the opportunity to share one's stories with others is the single most
valued aspect of Revitalise's holidays, according to the charity's guests.
Celebrities, together with Revitalise guests and volunteers, are being offered
the opportunity to doodle or describe their most treasured holiday memories on
specially produced postcards.
Revitalise is to hold a special exhibition of the postcards it receives next
year. The celebrity contributions will then be auctioned to raise much needed
funds for the charity.
Revitalise CEO Chris Simmonds commented:- "We are so pleased that our good
friend Dame Judi Dench has agreed to front this new campaign. It clearly
resonates with a great many people, who have already taken the time to doodle or
describe their fondest holiday memories.
Holidays are important and nothing says 'holiday' more eloquently than the
ritual of sending a postcard to someone you care about. People like to share,
and often it's the sharing of treasured memories with loved ones that makes a
holiday special. Postcards epitomise this simple act of sharing.
Of course, for disabled people and carers, holidays are even more important,
because in many cases they represent the only opportunity for them to take a
break from the difficult daily routine of caring and being cared for. From our
own experience we know that many experience huge problems in accessing proper
breaks away. So this campaign is designed to highlight the importance of
holidays for everyone, irrespective of their circumstances."
Revitalise is a national charity providing respite holidays for disabled people
and carers, combining 24 hour Nurse led care with a real holiday experience, at
Sandpipers and 2 other accessible UK holiday centres in Chigwell and
Southampton. Each centre offers a wide range of accessible activities and
excursions in a holiday environment.
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