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Weekly Edition - Publication date:- 2017-11-11

-en Southport & Mersey Reporter

Local News Report  - Mobile Page


Northern Homeowners Most Family Focused

NORTHERN homes are hubs of family and socialising a new study has revealed, with ½  of Northerners living less than 10 miles from their 1st childhood home.  Commissioned by Origin, manufacturer of bespoke aluminium bi-folding doors, residential doors and windows, the study found that when it comes to what makes a happy home, residents of the North prioritise community, family, and sociable living areas, over privacy and storage space.

In fact, residents of the North focus more on family than any other region, with 56% saying they would prefer their children to live in the same town. A further 56% said the same about their mother, whilst 15% said they wanted to live in the same area as their grandparents.

Similarly, when moving to their ideal home, Northerners are most likely to want close friends living in their area, and neighbours they can rely on. More than two thirds say they'd like 2 or more close friends living on their street, whilst Northern homeowners would want to be on 1st name terms with five neighbours, on average, and able to rely on 4 at a moment's notice, the highest in the country.

Those living in the North are the second most likely region in the country to prioritise socialising when planning their ideal home. These homeowners want the second largest increase in space for socialising when comparing their current home to their ideal home.

Northern residents also favour rooms that provide a social or family function. They are least keen on a study, pantry or cloakroom, but most likely to want a dining room, big living room, hot tub or sauna, along with a laundry room, and somewhere to hang the washing. They are also the second most likely to want a football pitch.

Interestingly the study also revealed that Northerners prioritised security above any other region, with over 45% claiming security is a key factor for their ideal home.

Ben Brocklesby, Director at Origin, said:- "Following the opening of our Warrington show room last year, we wanted to find out more about our customers, and try to understand what they look for in a home.  Our findings support the popular view of the friendly Northerner: generally preferring to live nearer family, looking to forge relationships with a greater number of their neighbours, and appreciating strong community bonds. What is most interesting to us, is that this is reflected in their homes, and how they choose and use their home. We saw a greater emphasis on large communal rooms and settings, and less desire for rooms that are enjoyed by only a few.  For us at Origin, irrespective of size or wealth, homes are extremely personal spaces: a place that offers privacy, or, somewhere built with family and friends in mind. Whatever your vision, we have some great practical advice on our website from our experts, to get Northern homeowners one step closer to creating their forever home."

Sociable activities are high on the list of what makes a happy home; playing board games together was mentioned by over 25%, cooking with the children was mentioned by over 35%, and laughing a lot was suggested by more than ½  of homeowners in the North.

Wider community is also important, with the ideal average distance from certain amenities, notably the pub (0.97) miles, school (2.02) miles, and corner shop (0.58) miles, all the loWest for any region.

Despite spending more time with their immediate family than any other region, at 2:21pm, per week, 25% of Northerners still think their work/home life is unbalanced. Many blame their work, with more than 60% of these people saying they work too much, the highest of any region.

When it comes to moving to their forever home, more than 8 out of 10 of those living in the North say they are happy in their current home, and nearly 50% are optimistic enough to believe they will own their forever home one day. To afford their forever home, Northerners were most likely to buy a cheap house and do it up, or, apart from Londoners, were the most likely to sacrifice nights out. None said they'd put off having kids.

To find out more, visit:- Origin-Global.Com.


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