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The big December freeze set to spur almost
19,000 Liverpudlians to book a holiday for 2018
NEW research by
ATOL has found that over 19,000
Liverpudlians are set to book their holiday this week, as December's snowy
weather accelerates the holiday booking period. Other key drivers for these
consumers booking a holiday before December is out include:- "needing some
sunshine after the dreary weather" 20% and "grabbing an early bargain"
10%.
Top 10 holiday destinations for those in Liverpool in 2018:-
|
Chart |
Country... |
| 1 |
Spain |
| 2 |
USA |
| 3 |
Italy |
| 4 |
Caribbean |
| 5 |
Greece |
| 6 |
France |
| 7/8 |
Joint India and New Zealand |
| 9/10 |
Joint Canada and Germany |
The research also revealed the destinations at the bottom of tourist's wish
lists, with Azerbaijan and Bali proving the least popular.
Least popular holiday hotspots:-
► Azerbaijan
► Bali
► Cyprus
► Hawaii
► Malaysia
Despite the weakness of the pound driving up costs, the latest data has found
that the popularity of the USA is stronger than ever with over a million more
people looking to travel across the pond in 2018 than 2017.
After enjoying adventurous gap years, the study shows millennials are now keen
to holiday a little closer to home with European destinations very much in vogue
for the younger generation. Spain, Italy and Greece are all top destinations of
choice and Portugal is rapidly closing the gap thanks to its buzzing food scene,
photogenic Cityscapes and Port making a comeback. This is in contrast to the
older generation who are increasingly using retirement to travel to far flung
destinations such as New Zealand and Australia.
The research found that when it comes to booking holidays, top priorities for
consumers include guaranteed sunshine, a nearby beach and even access to British
TV channels.
For the younger generation, the top three priorities for a holiday include:-
'good wi-fi' (35%), 'free data roaming' (15%) and 'instagrammable
locations' (10%). This is in stark contrast to those who are over 55
these sensible spenders are three times more concerned about having ATOL
protection when booking a break (60%)
Richard Moriarty, Consumers and Markets Director at the Civil Aviation Authority
said:- "With more consumers than ever using the period between Christmas
and New Year to book trips abroad, we want to make sure as many people as
possible understand the benefits of the ATOL scheme. It's the most comprehensive
form of protection for package holidaymakers in the UK, ensuring more than 26
million British travellers every year can travel with peace of mind. Whether
you're travelling to popular hot spots such as Spain or exploring destinations
even further afield, don't forget to ask about ATOL before you book. Having an
ATOL certificate means that your holiday is financially protected, so if the
worst happens and your travel company goes bust, you will still be able to get
home and will not lose your hard earned cash."
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