| Letters to the 
			Editor:- "Unsound Retailing" 
			 "WHILST it is very sad for 
			employees of Jessops and HMV to lose their jobs at this time of 
			year, the loss of these retail outlets really needs to be put into 
			perspective. If Internet traders can supply goods cheaper and more 
			conveniently than town centre shops (with all their parking problems 
			deliberately engineered by local Councils), then these dinosaur 
			enterprises will inevitably become extinct. Perhaps if HMV had not 
			alienated customers like myself by stopping stocking their 
			traditional 78's, I might have been persuaded to continue shopping 
			there. As it is, my needs are now more than adequately catered for 
			online!" John Eoin Douglas
 Do you agree with this letter? let us know by emailing us to:-
			
			news24@southportreporter.com.
 RETAIL CHARITY 
			RETAIL TRUST OFFERS SUPPORT TO HMV STAFF FOLLOWING the news this 
			week, that over 4,500 jobs are at risk at major high street DVD and 
			CD chain HMV, Retail Trust, the only charity that looks after the 
			needs of all 3 million people working in retail, has pledged its 
			support to all staff affected by the company’s administration.
 Staff at HMV’s 239 stores are since 15 November 2013, are awaiting 
			further updates, with many now facing an uncertain future. HMV is 
			the latest major high street name to suffer financial difficulty, 
			and the news comes less than a week after camera chain Jessops shut 
			all of its 187 stores, resulting in the loss of 1,370 jobs.
 
 The Retail Trust Helpline saw a significant increase in calls 
			following news of Jessops’ demise, and even larger surges in demand 
			for its services are expected in the coming days.
 
 The Retail Trust Helpline provides free, confidential and 
			independent advice and support for all staff affected by such 
			developments.  The Helpline also provides access to Retail 
			Trust's ReWork programme, which provides a range of free services to 
			help retail staff find their next job, including workshops and 
			career coaching.
 Any retail 
			staff wishing to contact the Helpline can do so by calling:- 0808 
			801 0808 (Outside UK number:- +44 845 766 0113), emailing:- 
			
			helpline@retailtrust.org.uk or texting:- Helpline 
			on:- 88010. 
			 |  | CHARITY CALLS 
			FOR SOUTHPORT GPS TO ENSURE EQUAL TREATMENT FOR PATIENTS WITH 
			HEARING LOSS ACTION on Hearing Loss is 
			calling on Southport GPs to ensure they communicate in ways that 
			meet the individual needs of patients with hearing loss, following 
			the charity's national research which found 28% of respondents had 
			been unclear about a diagnosis during an appointment.  For its 
			new report entitled:- 'Access all areas?' the 
			charity's survey found patients who felt unclear after a 
			consultation attributed the misunderstandings to their GP not facing 
			them (64%) and not always speaking clearly (57%). Action on Hearing 
			Loss says the findings suggest a severe lack of deaf awareness among 
			GPs which could easily be resolved through training and making 
			simple adjustments.  Action on Hearing Loss is also urging GP 
			surgeries to have clear procedures in place to record details of 
			patients' hearing loss and their individual communication needs 
			after finding that, nationally, only 39% of respondents have this 
			vital information recorded. Under the Equality Act 2010, GP 
			surgeries must make 'reasonable adjustments' to be 
			accessible to people with disabilities and ensure that the 10 
			million people in the UK who have hearing loss experience the same 
			level of service as other patients.
 Chief Executive of Action on Hearing Loss, Paul Breckell, said:- 
			"It's disappointing that many people with hearing loss have 
			difficulty understanding vital health advice because GPs aren't 
			meeting individual communication needs. With deaf awareness training 
			and simple changes, GPs can provide a much better service for 
			patients who are deaf or hard of hearing and help avoid unnecessary 
			follow-up appointments or the risk of exacerbated poor health."
 
 Action on Hearing Loss encourages GP surgeries across Southport to 
			be accessible by following the charity's deaf awareness tips:-
 
 ► Keep a note that the patient has a hearing loss on their record 
			and check how they would prefer to make an appointment.
 
 ► The surgery should enable patients to contact them by email, 
			textphone or SMS as well as by telephone.
 
 ► Ensure GPs and staff are trained in basic deaf awareness and 
			realise that they may need to approach patients to let them know 
			it's time for the appointment.
 
 ► Make sure there is good lighting (so that you can be lipread) and 
			little or no background noise in your consultation room.
 
 ► Make sure you have the patient's attention before you speak and 
			check whether they understand what you're saying. If not, say it in 
			a different way.
 
 ► Face the person so you can be lipread and speak clearly, using 
			plain language, normal lip movements and facial expressions.
 
 ► Install a hearing loop in reception for hearing aid wearers, and 
			regularly check that it's working and staff are trained how to use 
			it. Don't raise your voice as it's uncomfortable for hearing aid 
			users.
 
 ► Provide a registered sign language interpreter for people who 
			communicate by British Sign Language (BSL).
 
 To read the 'Access all areas?' report, visit:- 
			
			actiononhearingloss.org.uk/access.
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