PARENTS RELY ON
SCHOOLS TO GIVE CHILDREN THE EXERCISE THEY NEED
SUMMER is over and the kids
are back in school, which is a good thing for their health according
to a new survey revealing time conscious parents are relying on PE
lessons and running around the playground as the main form of
physical activity for their children.
The survey of 1,000 parents conducted by LeapFrog, the leading
children's educational entertainment brand, reveals that parents in
North West England are confused about how to keep their children fit
and healthy, with 49% admitting they have no idea that the
Government recommended daily amount of physical activity for young
children is 1 hour a day. 20% of parents are confused by what
the right healthy choices are for their family and 36% blame an
overload of diet and health messages for this.
According to the survey, the average child spends 8 hours and 55
minutes a week being active, but just an 8th (1 hour and 40 minutes)
of that time is outside school, making school depended upon to
provide children the majority of their physical activity.
25% of parents say they lack the time to make plans for their
children to be physically active and 29% admit they find it
difficult to motivate their child to get active outside of school.
Further, despite being a main source of exercise for kids, 16% of
parents said PE is their child's least favourite subject at school,
16% said their child thought PE was boring and a further 10% said
their child feels embarrassed doing PE.
With childhood obesity in the limelight and many parents lacking in
time and knowledge on how to keep their children active at home,
LeapFrog's latest innovation, LeapBand, the first wearable activity
tracker for children, gives parents the power to no longer rely on
schools to get their child moving. Importantly LeapBand offers a fun
and refreshing solution to making being active part of everyday
life, and hopes to motivate young children and their parents to be
more enthusiastic about physical activity with the wearable device.
Dr. Gavin Sandercock, Children's Fitness Professor at Fitmedia
comments:- "LeapFrog's research gives cause for concern that
parents are relying too much on schools to provide their child
enough exercise and are lacking in the time and knowledge to
motivate them at home. LeapBand is unique in being the only device
to inspire children to get moving and learn healthy habits in a fun
and rewarding way, offering parents a new way to inspire their
children to get active."
Sally Plumridge, International Marketing Director at LeapFrog adds:-
"Our research shows parents are relying on schools to give
their child enough physical activity, but are confused about the
best ways to keep them motivated at home. The new school term and
the arrival of LeapBand offer a completely fresh start for both
parents and children to change the way they think about active play
outside of school time. With LeapBand, parents can benefit from
valuable insight about their child's daily activity and kids will be
having so much fun, they won't realise all of the physical exercise
they are experiencing and the healthy habits they are learning."
LeapBand, which launched in August, gets kids moving and having fun
with 50 different activities and challenges, tracking and rewarding
a child's physical movements: the more active they are, the more
points they earn. A choice of 8 virtual pets are on offer to be
nurtured with healthy treats and guide the child through imaginative
and engaging active play. They can also unlock additional games,
challenges, levels of play and virtual rewards for their on-screen
LeapBand has an aspirational fit-band style designed with kids in
mind. High-tech features include a built-in accelerometer,
high-resolution colour screen, rechargeable battery and
water-resistant design, making it the ultimate activity wearable for
kids. Parents can set school time and night time modes to select
days and times during the week where LeapBand will only display the
analogue or digital clock but will continue to track and reward
For extended play after school, parents can download a free app
called PetathlonT Games, available for Wi-Fi enabled LeapPad
tablets, iOS or Android devices, which allows children to compete as
their pet in mini-games to win extra rewards for their animals,
including medals and tracksuits. These earned rewards can then be
synced to LeapBand through LeapFrog Connect, which appear on the
child's virtual pet, providing children with a collaborative play
platform with LeapPad. The Petathlon Games app is available for
download to Wi-Fi enabled LeapPad tablets from LeapFrog as well as
an iOS or Android smartphone or tablet.
The LeapBand activity tracker (RRP £29.99, for children 4 to 7 years
old) comes in green, pink, blue and orange, online and is available
major UK retail locations. Additional activities and challenges are
free and available for download via LeapFrog Connect for LeapBand.
For more information, visit:-
children to submit entries for sunflower comp
SCHOOL children in Southport
who took part in a sunflower competition for a national charity are
being urged, over September 2014, to send in their entries. bibic is reminding youngsters in the town who took part in the
growing competition to submit their entries before 30 September
be in with a chance of winning.
Carla Bloomfield, Fundraising Team Member at bibic, which helps
children and young people with conditions affecting their social,
communication and learning abilities, explained:- "Earlier
this year we teamed up with online garden centre,
potterandrest.co.uk and asked children aged up to 16 years old
to enter a competition to grow the sunflower with the fattest face.
We would now like youngsters to measure their sunflower across the
middle of its 'face', excluding petals. We would then like them to
take a photo of their sunflower and complete the entry form, which
All entries must be submitted via email before midnight on 30 September 2014 to:-
the entry form and a photo of the sunflower attached to the email."
There are 2 titles to be won; Regional Winner and National Winner.
The five regional winners will each receive a £10 Potter & Rest
voucher and a certificate.
The National Winner will be the entrant whose sunflower 'face'
was recorded as the largest and they will receive a certificate and
a £50 Potter & Rest voucher. The overall winner's school will also
be presented with a £50 Potter & Rest voucher.
The winners will be announced by bibic in October 2014.
bibic helps children and young people aged from 6 months to
18-years-old with conditions affecting their social, communication
and learning abilities to achieve their potential for a happier and
more fulfilled life. These include developmental conditions
such as autism, cerebral palsy, Down's syndrome and brain injury.
Carla continued:- "The competition formed part of our Smile
Campaign, which aims to raise awareness of its Sponsor a UK Child
The initiative gives people the opportunity to change a child's life
forever. We currently have two children, Zoe and Ray, who can be
For a donation of £5 each month, sponsors receive pictures of their
chosen child together with their story, an update on their progress
every six months, drawings or letters and a certificate and thank
you drawing, via the charity. There is no direct contact between the
child and their families and the sponsor."
potterandrest.co.uk aims to be the largest 'true'
garden centre online with free expert advice available to gardeners
via telephone and social media backed by a 5 year plant
guarantee. The e-garden centre hopes to appeal to all levels
of gardeners from complete novices to keen amateurs and on to expert
bibic receives no government funding and relies on support and
donations to provide the life changing help needed by many children
and their families. The charity has a national assessment
centre in Somerset. Its therapists work closely with families
nationwide to create a therapy programme, which provides them with
the skills and strategies to support their child or children.
If you would like to support bibic's work and wish to make a £5
donation to the charity, please text:- 'KIDS02 £5' to:- 70070 or for a £10
donation text:- 'KIDS02 £10' to:- 70070.
To find out more about bibic's Sponsor a UK Child initiative, please
For more information, please call bibic on:- 01458 253344. you can
also follow them on