Crabbie's and Help for Heroes join forces
CRABBIE'S, the official title sponsor of the Grand National, has unveiled a new partnership with the well known charity, Help for Heroes. The brand, owned by Liverpool based Halewood International, will be working with Help for Heroes to raise a million pounds, to aid in the Charity's work providing support to wounded, injured and sick Servicemen and women and their families. The fund raising activity will officially kick off at this year's Crabbie's Grand National Festival from the 9 April to 11 April 2015.
Peter Eaton, Deputy Chairman of Halewood International, said:-
Crabbie's Grand National Festival is one of the most iconic sporting events in
the British sporting calendar and we want to use this platform to launch this
fantastic partnership, to raise funds and awareness for the Charity. Working
with Help for Heroes is something very close to both myself and everyone at
Halewood International and we are proud to support our wounded Heroes and their
Bryn Parry, CEO and Co-Founder, Help for Heroes, added:- "We are thrilled to be working with Crabbie's and are already looking forward to the Crabbie's Grand National. The festival will give us a fantastic opportunity to raise awareness of the need for lifelong support. For many of these brave men and women their battles are just beginning and we will not let them battle alone."