| St Helens author and 
pet Pugalug help raise funds for children's charity at Church Square Shopping 
Centre 
 
YOUNG fans got to meet their canine heroes at a St Helen's shopping centre 
thanks to a local author. Jessica Parish took along her pet pooch Pugalugs and 
his laid back pug companion Dug to Church Square Shopping 
Centre, where she signed copies of her 
books.
 She also read from the book:- 'Pugalugs - The Beginning and Walkies', 
at the centre's BHS store as part a charity day to raise funds for the NSPCC.
 
 Jessica donated £1 from every book she sold to the charity, which supports 
families and works to end child abuse.
 
 Former recruitment company account manager Jessica and her husband Mark set up 
their own publishing company, Pugalug Publishing Ltd, and the couple have been 
distributing the 1st 2 books around the North West region; with a ⅓, due out 
in September 2015, but the 27 year old from Newbold says her books have proved 
so popular, they are now negotiating with several national distribution 
companies and she's confident her work will soon be on sale right around the UK. 
She said:- "It's been a steep learning curve to be honest. I got my 1st 
pet pug, Pugalugs, 4 years ago and his character just inspired me to write 
children's stories about his adventures. No one had written about a pug 
character and seeing the way children are drawn to them and how they react when 
they meet Pugalugs and Dug I thought I had to write about it." 
 Jessica says she was delighted to be invited to spend the day at BHS in Church 
Square and help raise funds for the NSPCC. She said:- "It's been really 
busy and I'm so pleased to have been invited by both BHS and the management of 
Church Square Shopping Centre. It's been lovely to meet some of the many fans of Pugalugs and to chat about what they like about the books. I certainly don't 
regret becoming a full time author and publisher and I'm confident the Pugalugs 
stories will be available in bookshops nationwide before very long. I'd like to 
thank all the young fans of Pugalugs!" 
 Warrington teaching assistant David Priestly took along his 3 year old son, 
Joseph, who was dressed in his favourite Pugalug T-shirt to meet the 2 pooch 
friends and Jessica. David said:- "Joseph can't read yet, but he can 
pretty much quote the books word for word. It only took him a few days to know Walkies off by heart. Jessica's books are everything you need in a children's 
book. We have to read him one of the books at least twice every night when he's 
in bed and before he goes to sleep. He just loves them to bits. They are great 
for those that are too small to read as they get to know the stories and once a 
child is reading they get even more from them. Pugalugs is Joseph's favourite by 
miles. The stories are just so appealing. He can't wait for the new one to come 
out."
 Caroline White, a credit controller from St Helen's took her 7 year old son, 
Martin, along to meet Jessica, Pugalug and Dug. She said:- "It's been a 
wonderful event and I'm so glad BHS and Church Square put the day on. Martin 
reads the Pugalug books all the time he really enjoys them. He also loves pug 
dogs now, I think children just like their looks and character. It been 
fantastic getting to meet Jessica and seeing the two dogs we have read so much 
about."
 
 Paul Travis, a computer programmer with St Helen's Borough Council, says his 
daughter Amy, 9, a pupil of Eccleston Meer Primary School, is one of Pugalugs' 
biggest fans and he was thrilled she got to meet him. He said:- "Amy is an 
avid reader and adores the Pugalug books. She asks everyday if we can have a pug 
dog ourselves and I can see the time coming when I'm going to have to give in!" 
Amy added:- "It's been the best day of the school holidays meeting Jessica and 
seeing Pugalug and Dug. I love the stories, especially Walkies, which is my 
favourite at the moment. I'm really excited about the new 1 that's coming out. I 
keep asking if we can get a pug for a pet; I'm keeping my fingers crossed!"
 Church Square Shopping Centre Steven Brogan said:- "Pugalug and Dug have 
proved very popular today with our young shoppers. As a dad myself, I know how 
important it is to get children into reading at a young age, and Jessica's books 
certainly seem to appeal to them. I'd also like to thank all our shoppers who 
have been so generous in their donations to the charity day at BHS for the 
NSPCC, which carries out such excellent work."
 
 Michael Bracken, manager of BHS, in Church Square Shopping Centre, said:- 
"We have been raising funds for the NSPCC through a cake and sweet sale, with 
everything donated by staff, and through sales of Jessica Parish's wonderful 
books. It's about community involvement and encouraging local people to shop 
here in St Helens. We ran an event recently called We Love St Helens and this 
event came off the back of that. We want to support local people such as 
Jessica, who is a fabulous author of children's books. We are delighted with the 
response and the number of people that came along to meet Jessica. We are aiming 
to raise around £250 for the NSPCC, which is one of the stores charity 
partners."
 Author Jessica said she 1st began writing short stories when a pupil at St 
Edmund Arrowsmith Catholic High School in Ashton in Makerfield She added:- 
"However, writing children's books is not as easy as it might seem; it's 
really hard but great work. We found a wonderful illustrator, Helen Poole of 
Crosby, Liverpool, but decided to set up our own publishing company so we could 
keep control of everything. We are even producing Pugalugs merchandise now, such 
as mugs, T-shirts and bags which are proving hugely popular too. I hope my 
stories help children get into reading and they learn to enjoy books. The books 
are really all about Pugalugs and Dug. Pugalugs, who is now 4, is hyper and 
never calms down, he's so full of energy, but a great character. Dug, on the 
other hand, is totally chilled out and likes to sleep as much as he can. The 1st 
2 books are based on the area around Newbold where I walk my pugs. My third 
book, Trick or Treat, is coming out on 7 September 2015 and is all about 
Halloween, and sees Pugalugs and Dug dress up to go trick or treating."
 
 |  | 
	Decathlon City of Salford 10K 
	 
	THE Decathlon City of Salford 10K race, 
	which is set to welcome more than 3,500 runners, starts and finishes at the 
	plaza area between the Lowry Theatre and Lowry Outlet Mall before following 
	a route through Media City UK and over to Trafford Park. 
	Reubens Retreat, the Greater Manchester charity set up to support seriously 
	ill children and their families, is this year's official charity partner. 
	Runners can also raise money for their chosen charity.
	Europe's leading sportswear and equipment retailer, Decathlon, has announced 
	that it will be the Official Title Sponsor.
	The 1st 3 people over the finish line will win a cash prize; £250 for the 
	winner, £150 for 2nd place and £75 for 2rd place. The run also includes chip 
	timing, a medal and commemorative technical t-shirt given to all finishers.
	Car parking is available on the day at MediaCityUK car park and the Lowry. 
	Please note, trams will be out of action on race day, but a replacement bus 
	service will be operating.  
	For more information visit:- 
	
	SportsToursInternational.Co.UK. 
		
		2017 
		Countdown – Retailer Winners from Rating Revaluation 
		ON 
		
		 1 September 2015,  Colliers 
		International's independent research reveals the nation's top regional 
		anticipated 'winners' for the retail industry when the new 
		rateable values are introduced on 1 April 2017, resulting in a 
		substantial shift for the industry. 
		With so many businesses closing in the Town 
		Centre it might come as a shock that Southport is amongst the top 20 
		Towns across the UK, to be listed as benefiting from the new rateable 
		values!  The research says that Southport is to expect a reduction 
		in business rates of 41%.  Other Towns in the North West to benefit 
		from reduced values include Rochdale (-40.20%), Crewe (-37.90%), 
		Stockport (-35.41%), Ashton-under-Lyne (-35.41%), Oldham (-33.36%), 
		Stretford (-32.30%), Barrow-in-Furness (-31.11%), Northwich (-29.41%), 
		Warrington (-16.82%) and Manchester City (-17%).  But will this 
		good news bring back business to our failing Town Center? 
		In Merseyside, the Top Towns to benefit from 
		reduced rateable values in retail include, not only Southport with a 
		-41% reduction, but also:- St Helens (-38%), Birkenhead (-36%), Bootle 
		(-29%), Liverpool (-17%) and Ellesmere Port (-10%). 
		Colliers' comprehensive research examines 
		421 centres surveyed by the company and compares the results with the 
		Valuation Office Agency (VOA's) current values. These findings are based 
		on the prime locations in these retail centres. 
		
		Top 20 Retail Towns to benefit from the 2017 
		Revaluation include:- 
			
				
					| Town | Region | Decrease |  
					| Port Talbot | Wales | -63.51% |  
					| Tamworth | West Midlands | -55.84% |  
					| Neath | Wales | -55.67% |  
					| Newport | Wales | -52.00% |  
					| Ealing | Greater London | -46.18% |  
					| Torquay | South West | -44.80% |  
					| Pontypridd | Wales | -43.84% |  
					| Dewsbury | Yorkshire Humberside | -42.59% |  
					| Llanelli | Wales | -42.12% |  
					| Kidderminster | West Midlands | -42.04% |  
					| Bromsgrove | West Midlands | -42.04% |  
					| Stockton-on-Tees | North East | -42.04% |  
					| Dover | South East | -41.28% |  
					| Scunthorpe | Yorkshire Humberside | -41.28% |  
					| South Shields | North East | -41.28% |  
					| Southport | Merseyside | -41% |  
					| Lowestoft | East | -40.61% |  
					| Bridgend | Wales | -40.20% |  
					| Llandudno | Wales | -40.20% |  
					| Keighley | Yorkshire 
					Humberside | -40.20% |  
		Adam Burke, Director in Colliers 
		International's Manchester Rating team, commented:- 
		"The regional retailers are finally seeing relief on the 
		horizon from the values taken on 1 April 2015 coming into effect on 1 
		April 2017.  The huge swing in values is due to the Government 
		postponing the revaluation, which was meant to commence this year, so 
		instead of having a 5 year cycle we now have a seven year cycle. This 
		long delay in revaluation is like stretching a rubber band, which when 
		it snaps has a significant impact. The effect is evident that we need 
		shorter revaluation cycles, perhaps of about 3 years, in order to 
		capture the rapidly changes relative values." 
		Extra information and 
		stats:- 
		
		
		►  Top 10 London areas where rateable values are 
		anticipated to decrease include Ealing (-46%), Ilford (-38%), Enfield 
		(-35%), Harrow (-34%), Barking (-30%), Sutton (-19%), Fleet Street 
		(-13%), Tottenham Court Road (-12%), Hounslow (-10%) and Bexleyheath 
		(-5%). 
		
		
		►  The South East*, excluding London, also showed 
		rateable value decreases in:- Dover (-41%), Gravesend (-35%), Worthing 
		(-32%), Fareham (-28%) and Chatham (-24%).  
		
		
		►  Wales' 
		Top 10 Towns to benefit from reduced rateable values in retail include:- 
		Newport (-80%), Port Talbot (-64%), Neath (-56%), Pontypridd (-44%), 
		Llanelli (-42%), Bridgend (-40%), Llandudno (-40%), Merthyr Tydfil 
		(-34%), Haverfordwest (-28%) and Wrexham (-28%). 
		
		
		►  The South West the top 10 Towns to benefit from 
		reduced rateable values in retail include:- Torquay (-45%), Gloucester 
		(-39%), Yeovil (-34%), Bournemouth (-30%), Swindon (-28%), St Austell 
		(-28%), Weston-Super-Mare (-28%), Taunton (-25%), Penzance (-22%) and 
		Christchurch (-18/%). 
		
		
		►  West Midlands' 
		top 10 Towns to benefit from reduced rateable values in retail include:- 
		Tamworth (-56%), Kidderminster (-42%), Bromsgrove (-42%), Northfield 
		(-34%), Kings Heath (-34%), Halesowen (-1%), Rugby (-31%), 
		Newcastle-under-Lyme (-22%), Nuneaton (-21%) and West Bromwich (-19%). 
		
		
		►  In Yorkshire Humberside, the top Towns to benefit 
		from reduced rateable values in retail include Dewsbury (-43%), 
		Scunthorpe (-41%), Keighley (-40%), Sheffield (-24%), Bradford (-23%), 
		Rotherham (-19%) and Grimsby (-17%). 
		
		
		► North East's 
		top 10 Towns to benefit from reduced rateable values in retail include:- 
		Stockton-on-Tees (-42.04%), South Shields (-41.28%), Redcar (-38.49%), 
		North Shields (-37.21%), Middlesbrough (-36.90%), Whitley Bay (-36.68%), 
		Hartlepool (-34.91%), Peterlee (-33.76%), Newcastle Upon Tyne (-24.65%) 
		and Berwick-upon-Tweed  (-15.75%). 
		
		
		► In the Eastern* region, the top Towns to benefit from 
		reduced rateable values in retail include:- Lowestoft (-40.61%), Hemel 
		Hempstead  (-39.45%), Southend-on-Sea  (-39.16%), Waltham Cross 
		(-37.21%), Great Yarmouth (-35.41%), Stevenage (-33.82%), Kings Lynn 
		(-25.76%) and Dunstable (-24.90%). 
		
		Consultation over late night 
		levy 
		LIVERPOOL
		City Council's Licensing Committee meets, on 
		Tuesday, 8 September 20125, to consider starting a consultation over the 
		introduction of a late night levy for bars, clubs and pubs.  Under 
		the proposed scheme, all licensed premises or clubs that supply alcohol 
		after midnight would be required to pay an annual charge to offset the 
		cost of the night time economy.  Merseyside Police; who are backing 
		the move; estimate it costs around £540,000 to cover the City Centre 
		between midnight and 6am, although this doubles to £1 million when 
		taking into account other units that have to respond to incidents.  
		The levy is based on current licensed premises in the City and, assuming 
		the period it is applied is from midnight until 6:00am, would affect 
		approximately 800 premises, with the costs varying dependent upon the 
		rateable value of the premises.   The consultation is 
		suggesting that the vast majority; round 700; could pay between £299 and 
		£1259 per year, with 20 paying the highest rate of £4,440 per year. 
		However, the figures are just indicative and are subject to change 
		following the outcome of the formal consultation process.   
		Councillor Emily Spurrell, Mayoral Lead for Community Safety, said:- 
		"Liverpool is a vibrant and safe City and its night time economy is 
		enjoyed by hundreds of thousands of people every week.  Obviously 
		this all comes at a cost arising from the minority of people who cause 
		crime and disorder, and the money raised from the late night levy would 
		be used to help offset this.  We know that our community safety 
		partners are supportive of the introduction of a levy, so what we are 
		doing now is going out to consultation on a proposal."  A 
		total of 70% of the money would go to the Merseyside Police and Crime 
		Commissioner with the money used to fund additional staff at weekends, 
		funding specific operations and assist with 'designing out' 
		crime. The remainder would go to the City Council to support night time 
		economy initiatives. Councillor Steve Munby, Cabinet member for 
		licensing, said:- "It is important to note that if we decide to 
		proceed with the consultation, it is just the very start of the process. 
		No decision will be made until we have completed the consultation and 
		assessed all of the feedback and it is possible that the proposal will 
		change dependent upon the responses that we receive."  Consultation will start in September 2015, with a decision on whether to 
		implement it made in January 2016. If the go ahead is given, it would be 
		introduced from June 2016.  The Licensing Committee meeting takes 
		place at Liverpool Town Hall on Tuesday, 8 September 2015, at 10am. |