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Weekly Edition - Published  25 January 2016


Local News Report - Mobile Page


Residents in the North West most likely to treat themselves on a Saturday afternoon

RESEARCH reveals residents in the North West treat themselves for everything from bad days in the office to pay day. Whether it is because of bad weather or a hard gym session, residents in the North West are partial to a little self-indulgence to reward themselves. This self rewarding behaviour is totalling up to more than a £2,166.72 spend a year on treats, according to new research from

The study found that consumers spend an average of £180.56 each month treating themselves for everything from waking up on the wrong side of the bed and not feeling well to having a productive week. The majority of residents in the North West (75%) tend to treat themselves, on average, twice a week with the most popular time for a little self gratification being a Saturday afternoon.

Perhaps somewhat unsurprisingly, the most popular form of self indulgence is alcohol. Heading to the pub for a pint of beer or relaxing at home with a glass of wine comes in as the top treat for a bad day at work (24%), a productive week (20%), and a hard gym session (9%).

With the January blues setting in and cold nights not letting up, hibernation has officially gripped the nation. 19% of residents in the North West claim their favourite way to entertain themselves when bad weather hits is a new DVD, switching from nights out on the town to cosy nights in on the sofa. Sticking with snug treats, 41% of those feeling under the weather prefer to pull the covers over their head and spoil themselves with a lie in.

When it comes to being in a bad mood, around 17% of residents pander to tasty treats, listing chocolate as their ultimate pick me up. Boredom also sees consumers turning to food as a source of comfort with 17% saying goodies such as crisps and cupcakes fill the void when they are feeling disinterested or fatigued.

The research also reveals that residents in the North West look to retail therapy for a treat. 26% of consumers find most satisfaction in hitting the shops when they get paid at the end of the month. Buying new clothes and accessories is also the top treat for 41% of those who have lost weight.

The carrot on the stick for residents in the North West who have achieved a specific goal such as hitting a savings target, passing a test or getting a new personal best, is heading out for dinner with family and friends (24%).

Despite spending a hefty amount of money on treats, residents see it as a justified spend with the majority feeling happy and content with their indulgent choices. 12% confess to feeling guilty. Of the small percentage of consumers who say they don't treat themselves at all (12%), 43% say it's because they're sticking to a savings budget and 23% say they're simply too busy.

Hot bubble baths, massages and holidays were amongst the top 'treats of all time' for Brits...   Those in Merseyside feel the most guilty about treating themselves (26%), compared to those in Greater Manchester who see no harm in a little indulgence (10%).


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