70% of people believe more
parents would ditch the car for the school run if the journey was safer on foot
BRAKE'S annual Giant Walk, supported by
Ageas, sees thousands of children from schools across the UK holding walking
events to celebrate road safety and highlight all the benefits that walking and
cycling can bring for both individuals and the planet as a whole. The children
will also be reminding people that fast and dangerous driving can put young
lives at risk, and encouraging drivers to slow down and look out for people on
foot and bike.
The UK has a poor record for protecting children on foot and bike compared to
many of our European neighbours. ˝ of our children are driven to school,
meaning more danger to vulnerable road users in the area, damage to health and
the environment from a rise in pollution, and the increased health risk
associated with a sedentary lifestyle.
► 40% of those questioned in the East Midlands told Brake they have felt scared by
traffic while out walking or cycling in their neighbourhood.
► 63% of people
believe more should be done to make routes to schools safer for children on foot
► 60% said they would like there to be more paths, cycle paths and
crossings in their neighbourhood that they could use to get about more easily.
Slower speeds are especially important for protecting children. In 2014, 53
children under 16 were killed and 2,029 were seriously injured on British roads:-
that's almost 6 children seriously hurt or killed every day.
The majority (80%)
were on foot or bicycle at the time. Research has found that children cannot
judge the speed of approaching vehicles travelling faster than 20mph, so may
believe it is safe to cross when it is not.
Another recent study for Brake saw 44% of drivers admit they have broken a 20mph
speed limit by at least 5mph in the last year, with 20% confessing they do it
Brake wants more people to choose to walk or cycle, if they can, and to
encourage people to do this, we must have lower speed limits, dedicated cycle
lanes, wide pavements and safe places to cross the road.
Lowering traffic speeds limits to 20mph, specifically, is known to reduce
casualties and create a safer road environment, especially for people on foot
and bicycle. Analysis of 75 20mph limit sites in Scotland found casualties
20mph or 30km/h limits are recommended by the World Health
Organisation as a key measure to improve pedestrian safety and save lives.
53% of people in your region think the best thing we can do to keep kids safe on
the way to school is more designated walking and cycling routes.
Gary Rae, director of communications and campaigns, says:-
"Brake's Giant Walk is a great way for schools to highlight the need for safer
roads in their communities to enable children to be able to walk or cycle to
school without fear or threat from traffic. Every year as part of this fantastic
event, schools use resources and support from Brake to run lessons across a
variety of subjects around the theme of road safety and active travel. Brake's
Giant Walk is a terrific opportunity to educate children about the importance of
road safety and what advantages there are in walking to school for their own
health and the environment. It is also a call on local drivers to make a big
difference by slowing down to protect children on foot and bike. We're urging
schools to sign up now to take full advantage of the resources and support Brake
offers to help schools get involved."
Natalie Shale, Head of Communications at Ageas, said:- "Ageas is delighted
to be partnering Brake as part of our continued commitment to road safety. The
Giant Walk is a fantastic initiative benefitting young children and communities,
and helps us to further increase awareness of the importance of road safety to
What are your
views on this idea of more 20mph zones? Please email our news team via:-