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enSouthport and Mersey Reporter
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Publication date:- 2016-12-30
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Positive growth forecast for inbound tourism to the UK in
PLANNERS and Forecasts from VisitBritain, the national
tourism agency, indicate that 2017 is set to be another record year for inbound
tourism to the UK.
Spending by overseas visitors is predicted to reach £24.1 billion in 2017, an 8%
increase on spending in 2016, which is expected to top out at £22.3 billion.
The number of overseas visitors to the UK is expected to rise next year to 38.1
million visits, up 4% on 2016, which is likely to see about 36.7 million visits
by the end of 2017.
VisitBritain Chief Executive Sally Balcombe said:- "These figures not only
underpin a longer term pattern of growth for inbound tourism, one of our fastest
growing export industries, but also demonstrates its growing importance as a key
driver for economic growth and jobs. With our hotels, shops and attractions all
offering excellent value for overseas visitors right now, it's a great time to
come to Britain. Through our strategic partnerships and global marketing
campaigns we are converting aspiration to visit into bookings, ensuring that the
economic benefits of tourism are spread across all of Britain's nations and
VisitBritain's campaigns have continued to produce results and generated an
extra £800 million across the nations and regions of Britain during the last
year. Every £1 the Government invests in VisitBritain for international
marketing, has resulted in an overseas visitor spending £23 here in Britain.
VisitBritain is positioning Britain as a must go now holiday destination through
its global #OMGB 'Home of Amazing Moments' campaigns to promote
the amazing experiences that can only be had here. It is part of the UK
Government's global GREAT Britain campaign, which showcases the very best of
what Britain has to offer as a place to visit, study, invest and do business.
Promoting the diversity of Britain's tourism offer across all its nations and
regions will continue in 2017 through a range of activities, events and
► England's 'Year of Literary Heroes' will celebrate literary
anniversaries and milestones.
► Wales will pay tribute to epic myths and legends of yore with the:-
'Year of Legends!'
► Scotland is set to celebrate its rich past during the:- 'Year of
History, Heritage and Archaeology...'
Following on from a year which has seen anniversaries celebrated for William
Shakespeare, Beatrix Potter, Charlotte Bronte and Roald Dahl, the literary theme
continues next year with special events to commemorate.
► The 20th Anniversary of the 1st Harry Potter book –
Harry Potter and the Philosopher's Stone.
► The 125th Anniversary of the first Sherlock Holmes publication.
► The 200th Anniversary of the death of Jane Austen.
Other celebrations, attractions and openings in 2017 include:-
► Hull – the UK City of Culture 2017.
► 2017 World Athletics Championships and World Para Athletics Championships in
July and August.
► 2017 ICC Champions Trophy in June at grounds in Cardiff, London and
► 70 years of the Edinburgh festivals. These will see the City being transformed
like never before with music, science, film, art, theatre, dance, literature and
► The 25th anniversary of the Premier League.
► 2017 ICC Women's Cricket World Cup final will be held at Lord's Cricket
► 2017 Women's Rugby World Cup will be held in Belfast.
► New Hadrian's Cavalry exhibition; a wall wide exhibition celebrating the elite
Roman cavalry regiments that guarded Hadrian's Wall and projected the power of
Imperial Rome 2,000 years ago.
► Glynn Vivian Art Gallery in Swansea, Wales, will host the Leonardo da Vinci;
10 Drawings from the Royal Collection.
► British Music Experience moves from London to Liverpool; the new permanent
attraction opens at the historic Cunard Building, on the Pier Head, in February
► Blue Whale comes to the Natural History Museum after 35 years of the
Diplodocus skeleton display the central display in the museum's Hintze Hall is
set to change in the summer of 2017 to a blue whale skeleton, marking the start
of a decade of transformation for the museum.
Tourism is Britain's 7th largest export industry and 3rd largest service sector.
The industry is also a major job creator, for example every 22 additional
Chinese visitors that come to Britain create an additional job in the sector.
Inbound tourism was worth more than £26 billion to the UK economy in 2013.
Rock 'n' Roll Liverpool Marathon to Celebrate 50 Summers of
Love in 2017
LIVERPOOL is to again see the return of the Liverpool
City Council, Rock 'n' Roll
Liverpool Marathon and ½ Marathon. Working in
partnership with Liverpool City Council, Rock 'n' Roll Liverpool Marathon 2017
promises to be bigger and better than ever before. The popular running event is
set to take part in the 50 Summers of Love celebration, embracing the music and
culture of 1967. As the 50th Anniversary of the 'Summer of Love,'
Liverpool will play host to a season of events and performances inspired by the
era including this annual musically themed race, which will take place over 27
May to 28 May 2017.
1967 saw some of the biggest cultural shifts of a generation
and the moment the avant garde forced its way into the mainstream. Liverpool
played a big part, it being the year Sgt Pepper's Lonely Hearts Club Band album
was released by the Beatles, The Mersey Sound poetry anthology was published and
the Metropolitan Cathedral opened whilst homosexuality was decriminalised in the
"We are so excited to be a part of this historic and colorful celebration... Our
event fits right into the theme of the summer which will honor an important part
of Rock 'n' Roll history." said Stacey Campbell, Vice President of
Global Events for the Rock 'n' Roll Marathon Series.
Assistant Mayor and cabinet member for culture, tourism and
sport, Councillor Wendy Simon, said:- "The Rock 'n' Roll Marathon and ½
Marathon has become 1 of the highlights of the city's sporting calendar and is
growing in popularity year on year. We're delighted that 2017's event will be
part of our Summers of Love programme and the music element of the running
activity will help us celebrate what was one of the defining moments in modern
The Rock 'n' Roll Liverpool Marathon is known for putting local bands and live
entertainment along the course to encourage runners as they make their way to
the finish line. The musically themed race concludes with a finish festival and
headline concert outside of Echo Arena to celebrate the day's achievements. Last
year's event brought record breaking numbers to Liverpool with 16,000
registrants and a total economic impact of about ₤7.26 million.
The marathon and ½ marathon will start and finish by the
Albert Dock, 1 of the most visited attractions in the UK and a World Heritage
Site. The races features scenic views of Liverpool's stunning docks, rich
architecture, spectacular museums and historic commercial districts.
A 5K kicks off the weekend on Saturday at Albert Dock giving runners the
opportunity to register for the Remix Challenge. Those who participate in the 5K
and either the marathon or half marathon on Sunday will complete the Challenge
and earn a bonus 3rd medal. In its 1st year, the 5K was given the Running Award
for the Best Fun Run in the UK.