Government and business want
more apprenticeships, but parents haven't bought in
NEW research from Demos shows that the
perception of apprenticeships has a long way to go before they are viewed with
the same esteem as University. While there is clear support from parents for
apprenticeships the perception is still that it's a route for those less
academic says ACCA (the Association of Chartered Certified Accountants).
Commenting on the Demos results, Andrew Leck, ACCA UK said:- "The last
government invested heavily in university as the pathway to a career and it is
going to take a concerted effort from business, government and professional
bodies to make parents realise that apprenticeships are an excellent route; the
most telling part of the report was whilst over 90% of parents agree
apprenticeships are a good option for young people, only a ⅓ think it's best
for their child. University is still seen as the gold standard.
It's great to see that parents feel there should be more apprenticeships, but
clearly the message about what they are needs to change. We're delighted this
report is cross party; only with consensus and a long term strategy around
change will UK PLC and our young people be able reap the rewards. ACCA has repeatedly called for greater
investment in career advice and this concern has been confirmed again in this
report with just 19% had been spoken to about apprenticeships by their child's
school compared to 45% who have had a conversation about university. We welcome
the government's new Careers and Enterprise Company and hope this will go some
way to solving the problem.
Apprenticeships are a vital route into a professional career for those either
choose not to, or cannot; for any reason; go to university. There are many
examples of individuals achieving huge success following apprenticeships:-
including Jamie Oliver, Alexander McQueen, Ross Brawn, Stella McCartney and even
the founder of the Ford motor company Henry Ford. This message is not getting
through and the onus is on all of us to do more to raise the standing of
apprenticeships especially in the minds of parents, teachers and careers
Pulp Idol 2015 Competition Open!
THE Liverpool writing competition, for novelists,
'Pulp Idol', has already had 8 new writers published by major publishers
and is back again for another year! The writing competition is run by a well
supported local group called:- 'Writing on the Wall' whose
Co-Director, Mike Morris, told us:- "We have had great success from
previous finalists and hope that once again this competition provides an
inspiring opportunity for writers. We hope that it will get our winners more
than a foot through the door. Our aim is to support new writers by providing
those who win this year's competition with both help and exposure."
The prizes this year include:-
► Getting your work read by an
► Publication in a collection of 1st chapters by Writing on the Wall.
► The winner will have the chance to meet personally with a publisher/agent.
One of the major success stories of this
competition has lead to the finding of an exceptional new young British talent,
James Rice. Since his 2010 win, he has had 2 book deals with Hodder and
Stoughton, for his novel:- 'Alice and the Fly' (ISBN:
9781444790108). That novel was featured in the competition's winner's book,
called:- 'Firsts', published in 2011. He told us that:- "As
I say on the 'Writing on the Wall' website, I am truly indebted to this
competition. I think that Pulp Idol's a great way to help writers to develop and
if you win, to make connections within publishing industry. If you're serious
about writing, you should enter. You never know what will happen! Plus if you
don't win, try again and use it to focus your mind so you can develop your
To enter you have to go
The closing date for the competition is
Monday, 6 April 2015 at 5pm.
For further information about the competition
can be obtained via contacting the organisers on:- 0151 703 0020.