What is this
Cookie Business on the web?
SORRY for our annoying
pop up which we have had to add. This is because of a new law,
which came into effect 26 May 2012. The new EU Cookie Law
affects all online websites in the UK and throughout Europe. At
this point in time, in a very ironic twist, most UK Government
websites are not yet compliant, so let's be honest, this law is
a right hash-up! The big worry is that is if users fail to
accept the cookies, many sites will not function. So why impose
a law that is wrongly directed and misguided? Sadly, the UK has
no option but to impose it. The EC directive calls for member
states to legally require publishers to obtain consent from web
users before tracking their online behaviour using cookies and
other forms of tracking. The main focus is on Cookies. They are
files that are downloaded and stored on users' computers.
Thankfully, a change the day before the directive was passed now
lets websites use implied consent, but still this is becoming a
major headache for many businesses and has created a wave of
protests. UK's Information Commissioner has said that:-
"Implied consent has always been a reasonable proposition in the
context of data protection law in the UK and privacy regulation
and it remains so, in the context of storage of information or
access to information using cookies and similar devices."
Oddly, in the UK, many businesses are still unaware that the use
of tracking tools like cookies can fall under the UK's Data
Protection Act 1998. So how will this be enforced, as the UK's
Data Protection Act has been overlooked for so long? Also, many
of the issues raised by the EU are well and truly covered in the
UK's Data Protection Act anyway and this just adds extra
complexity and worry to both operators of websites and their
users. Yet, be warned, unlike the Data Protection Act, this EU
Law covers personal sites as well! So if you have, say Google or
YouTube applications on it, or any form of logging or tracking,
well you have to have a warning on your site now. Already all UK
Businesses have to register under the UK's Data Protection Act
the processing of personal data. All Businesses now will need to
comply with the additional requirements of the Data Protection
Act 1998 (the Act) and this new Law! The new EU law which came
into effect applies all electronic communications from computers
to mobile devices, so the complexity of this is mind boggling
and how many users will understand the information given? The
new law requires websites to show users:- Initially to warn and
inform a visitor that the site is using cookies in some form (a
message on the site, a pop up and so on).
Then provide a page, and a link to the page, detailing what
cookies are and how to disable them if the visitor wishes.
The problem is ambiguity, both in the law and in the UK attitude
towards the law. The Information Commissioners Office
(ICO) accepts the legislation will be difficult to enforce, but
will act against any company flouting the spirit of the law. ICO,
Christopher Graham, in a press statement has said:- "We
will not have a wave of knee-jerk formal enforcement action
taken against people who are not yet compliant, but trying to
get there. If you have decided that this is all too difficult...
that you will get around the law by wilfully misleading
people... then we will be checking your site and we will take
the necessary steps to ensure that you do work towards
"The approach to the cookie law is half baked and irresponsible.
It will only increase fear and distrust at first and then lead
to annoyance. How many remember that the UK's No Smoking Law
requires every work vehicle and work place entrance and exit to
have a no smoking sign clearly on display? Many businesses have
now stopped putting it up, as it is annoying and pointless."
Many businesses in the UK have pointed out, that in the UK,
there will not be crack Government team dedicated to hunting
illegal websites and it is down to the public to flag sites they
think are breaking the law, via the ICO's website. Laws can only
succeed if they're clear and enforceable; this current EU
directive is intentionally vague... But be warned as it is so
vague... Although all UK websites having a small window of
grace, before this law is enforced, you should take note that
the new Law gives the ICO the power to fine companies up to
£500,000 for breaches of privacy regulations! ICO, Christopher
Graham, has been quick to point out that businesses shouldn't
simply ignore the new cookie law, just because the ICO is
adopting a fairly soft approach to enforcement. When Governments
require money, this might well be an easy option for them to
grab cash! Yet, in a YouTube video, ICO said it doesn't expect
to levy fines in the near future:- "It's most unlikely
that breaches of cookie requirements will meet the criteria that
we have to satisfy before we can impose fines. It would have to
be a serious breach and it has to be likely to cause substantial
damage or distress to individuals."
In short, what are the so called benefits to website
users:-Oddly, after cutting down to the bone, next to nothing.
The industry is also saying that not only will this spoil the
enjoyment of using the internet, but could lead to the loss of
free browsing forever! So, do you feel any better now that we at
Southport Reporter have added a statement about our tracking or
Click on to read on!
Click on to read on!
08447 402 038
2 Years Parts & Labour Worranty
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